Follow Up Boss is a well-regarded real estate CRM. Agents use it to manage contacts, track deals, and automate follow-up. Texting is included — but it's one feature inside a broader CRM, not the core product. If SMS is the main way your team reaches leads, that distinction matters more than it might seem.
What Does Follow Up Boss Texting Actually Give You?
Follow Up Boss lets agents send and receive texts from inside the CRM. You can log conversations, trigger automated text steps in action plans, and reply from a shared inbox. For teams already running their pipeline in Follow Up Boss, the convenience of having SMS in the same interface is real.
The tradeoff is how the product is priced and what happens as your team grows. Follow Up Boss charges per seat — every agent you add increases your monthly bill. SMS is bundled into that seat cost, so you're paying for the CRM whether or not a given agent is a heavy texter. There's no transparent per-message rate to evaluate, and you can't easily separate your SMS costs from your CRM costs.
How Is InfinitySMS Different?
InfinitySMS is purpose-built for real estate SMS. It's not a CRM with texting bolted on — it's a dedicated SMS platform designed around the way agents, teams, brokers, and investors actually use text to reach leads and clients.
The pricing model is structurally different: $99/mo flat, plus $0.02 per message sent. No per-seat fees. A 5-agent team and a 25-agent team pay the same base rate. Your bill goes up when you send more messages, not when you hire another agent. That makes forecasting costs straightforward — multiply your expected sends by $0.02, add $99, and you have your number.
10DLC compliance — the carrier registration requirement for real estate SMS campaigns — is handled for you. You don't need to manage that process yourself.
Side-by-Side: Follow Up Boss Texting vs InfinitySMS
| Follow Up Boss | InfinitySMS | |
|---|---|---|
| Primary product | Real estate CRM | Dedicated SMS platform for real estate |
| SMS role | Bundled CRM feature | Core product |
| Pricing model | Per seat | Flat $99/mo + $0.02/send |
| Per-seat fees | Yes — every agent raises your bill | No |
| Cost predictability at team scale | Grows with headcount | Grows with send volume only |
| 10DLC compliance | Not handled for you | Handled for you |
| Credits expiry | N/A | No expiry |
| Best fit | Teams who want SMS inside their CRM | Teams who want SMS as a dedicated, volume-friendly tool |
What Does the Cost Difference Look Like at Volume?
This is where the two models diverge most clearly. With Follow Up Boss, your SMS cost is tied to your seat count — add agents, pay more, regardless of how many texts get sent. With InfinitySMS, the cost driver is message volume. A team sending 10,000 messages in a month pays $99 + $200 = $299 total, split across however many agents are on the account.
If you're running high-volume prospecting, drip campaigns to large lists, or investor outreach at scale, the per-message model gives you a clear lever. You know exactly what each campaign costs before you hit send.
When Does Follow Up Boss Texting Make More Sense?
If your team is already deeply embedded in Follow Up Boss for pipeline management and SMS is low-volume and conversational — a few messages per lead, no bulk campaigns — the built-in texting is probably good enough. The convenience of one tool for CRM and SMS has real value, and switching introduces friction.
The calculation changes when SMS becomes a primary prospecting channel, when you're managing large contact lists, or when you want to see exactly what your texting costs you separate from your CRM.
When Does InfinitySMS Make More Sense?
- You send high volumes of texts — drip campaigns, open house follow-up, investor outreach — and want to know exactly what each send costs.
- Your team is growing and you don't want SMS costs scaling with headcount.
- You want 10DLC compliance handled without managing it yourself.
- You prefer a tool built specifically for real estate SMS rather than texting as a CRM add-on.
- You're an investor or broker running outreach across large lists where per-message cost is the number that matters.
InfinitySMS is not a CRM. It doesn't replace Follow Up Boss for pipeline management, deal tracking, or contact organization. Some teams use both — Follow Up Boss for CRM, InfinitySMS for high-volume SMS campaigns.
The Honest Summary
Follow Up Boss is a strong CRM with capable built-in texting. If SMS is a secondary tool for you, it may be all you need. But if texting is central to how your team generates and nurtures leads, a dedicated SMS platform with transparent per-message pricing and no per-seat fees will be cheaper and easier to manage at volume. That's the gap InfinitySMS was built to fill.
Can I use InfinitySMS alongside Follow Up Boss?
Yes. Some teams run Follow Up Boss for CRM and pipeline management while using InfinitySMS for high-volume SMS campaigns. They serve different functions, and using both is a reasonable setup if SMS volume justifies a dedicated platform.
Does InfinitySMS handle 10DLC registration for real estate?
Yes. 10DLC compliance — the carrier registration process required for real estate SMS campaigns — is handled for you. You don't need to manage the registration process yourself.
How does InfinitySMS pricing work for a growing team?
InfinitySMS charges a flat $99/mo base fee plus $0.02 per message sent. There are no per-seat fees, so adding agents to your team doesn't change your base rate. Your bill scales with the number of messages you send, not the size of your team.